Smell – Festival dell’Olfatto is one of those things difficult to explain – even more to illustrate – and yet worth mentioning. First because its communication and topics are willingly niche and not crowd-pleasing, which is quite an achievement in a world of the-easier-the-better. Second, and most important, because it investigates the fascinating world of … More Smells like Bologna’s spirit: Smell Festival and the secret language of scents